blog
Relevance, Timeliness, and Value Are the Hat Trick of Email Marketing Success
I get hundreds of emails in my inbox everyday. Chances are you are probably in the same boat. While I try to read them all, most days it simply doesn’t …
Jillian Koeneman to Speak About Social Media at Michiana Young Professionals Lunch
I was SO elated when the Michiana Young Professionals leaders asked me to come share my experience with social media with their group of young professionals and entrepreneurs. I am …
Using Hootsuite To Schedule Facebook, Twitter, and LinkedIn Updates
There are many tools available that can help you manage your social media channels and save you time. My personal favorite is Hootsuite a web-based dashboard. Hootsuite allows me to …
Lesson Learned the Hard Way: Backup Your iPad
iPad owners, did you know that you are supposed to back up your iPad on a regular basis? Do you know how? I didn’t and it’s a lesson I learned …
Save Money, Time, and Effort with Google Apps for Small Business
One tip I like to share with small business owners is to consider using Google Apps. Google Apps will allow you to create a comprehensive collaboration space that includes access …
Top Superbowl Commercial Pick
Every year when I was an advertising student at Michigan State University, we had the assignment of watching the Superbowl commercials with a critical eye. Even though my college days …
What’s Your Company’s Only Statement?
What is the one thing your company does better than anyone else? What is the one key element that your whole business is built around? If you could sum up …
History of Social Media Infographic
I am a sucker for infographics. I just plain love them. They have the ability to convey a message with such clarity and speed that it sometimes makes me feel …
4 Digital Marketing Tips for Restaurants and Bars
We get approached by lots of restaurants and bars, looking for ideas on how they can attract new customers and bring existing customers in more frequently. While we tailor each …
Which Social Media Tools Work Best?
I am often get the question, “Which social media tools work best?” Unfortunately there is no standard answer. The answer all lies in what you want to achieve and who …