Online videos are one of the best ways to increase exposure for your business and attract a large audience. Your customers find video an appealing format to gain information because it engages their senses and is available to them anytime, on-demand.
As an entrepreneur or small businesses owner, video can level the playing field by positioning you as the expert in your field and helping you stand apart from your competitors. Video can also help you boost your search engine rankings dramatically and generate more traffic to your website. Remember, more traffic = more eyeballs = more sales opportunities.
To help you get the most out of your online videos, check out these tips from KISSmetrics: