The Internet Loves Video and So Should Your Company

June 30, 2010 Jillian Koeneman blogging, video blog

If I was to tell you that I could help your website content be found 53 times more frequently than text and pictures, would you believe me?

You should! A recent study found that videos are 53 times more likely to end up on the first page of search results. That’s because there are so many websites out there vying for the same keywords that the odds of getting on page one gets tougher every day. On the other hand, there’s a lot less competition with video – meaning that your “tags” or keywords in video will get you a lot further.

What’s that you say? Video is too expensive? Not anymore! Do-it-yourselfers like @cherylwatterson have many more options today than even 10 years ago. Costs for a decent video camera are fairly low and with the right editing software, you can produce something usable.

However you should be aware that different types of video call for different quality. If you’re just looking to produce some blog content, you can probably get away with borrowing your nephew’s camera or paying him in pizza to shoot it for you. And a video blog will likely move you up in the search results faster, too (remember:  53 times!).

However, if you are looking to do a video for the homepage of your website, you will want to go with something more professional. A video may be your first and only impression with a website visitor so it’s important that you do it right.

If you need professional video, you will want to call in a seasoned video production company. They can help with developing a script, bring in talent (no offense!) and make sure the lighting and audio are of professional quality.

So, the moral of the story is to start leveraging the power of video. Sites like YouTube make it easy to load the videos onto your site with a YouTube player. Just make sure you “tag” the video with all of the relevant keywords about the video content so that you can get found. And that’s really what it’s all about, isn’t it?!

Missy Stanisz is the Business Development Coordinator for PentaVision Integrated Digital Media in South Bend, Indiana. She’s a marketing strategist that is passionate about sharing information, helping people succeed, and blogging.