I get hundreds of emails in my inbox everyday. Chances are you are probably in the same boat. While I try to read them all, most days it simply doesn’t happen. Let’s be honest. Who wants to spend their day reading and filing emails, a task that could easily be a full-time job in itself.
Very few emails make me sit back and take notice so when I do come across one of those that knocked the ball out of the park, or in this case, soared past the goalie into the net, I like to share them.
I was in Detroit last week during the Stanley Cup playoffs to visit family, meet with some clients, and of course cheer on the Wings. On the first night I was there I ordered some food online from Pei Wei and in the process signed up for an account which included giving them my email address.
A few days later the Red Wings came back from a 3-0 series deficit to force a Game 7 (aka do-or-die). Detroit was buzzing with excitement and everyone was making plans on where they would be watching the game and what they would do for dinner that night. At 10:02 AM on game day I got this email from Pei Wei (shown below).
Why It Rocked
While I don’t have the exact numbers from the email campaign, I am willing to bet my favorite Wings jersey that it was quite a hit. It was successful for the following reasons.
You can learn a lot from this email from Pei Wei. It’s a good reminder to stop and consider are your eblasts relevant? Timely? Are you providing value? Or will your email simply be just “another email” in your readers in box?