Meet Michelle Wolford – Freshlime’s Newest Intern

September 19, 2011 Jillian Koeneman chicago, Indiana, Indiana Social Media, Internship, IUSB, social media blog

We’re so pleased to add another fantastic intern to the Freshlime team! Please join me in welcoming Indiana University – South Bend Senior Michelle Wolford! Michelle is a fantastic writer and creative powerhouse. Michelle will be helping us with various client projects as well as helping move the Michiana Chapter of the American Marketing Association into a new era.

Here is Michelle’s story:

I live for the moments in life where something you’ve been searching for suddenly becomes clear as crystal and a whole new path opens up and each step forward is more confident than the last. You just know you are finally going where you were always meant to be and life falls into place. One of these beautiful epiphanies began for me when I discovered a passion for marketing and advertising. My name is Michelle Wolford and I’m excited to be a new intern at Freshlime Marketing and I’d love to share my story.

It all started after reading a quote by Henry David Thoreau, “It’s not what you look at that matters, it’s what you see.” That single phrase has become, in many ways, my personal mantra. I have always loved all things artistic and creative. In fact, my parents always laughed about how I could make something out of anything. Believe me I brought home a barrage of interesting painting, sculptures, and drawings.

Whoever said that a person can’t make a living creating art never met a marketing and advertising person. My love and passion for creativity is an asset in my chosen field and I can honestly say I LOVE what I do and look forward to each day. In fact, it’s pretty funny when you think about it. When I was younger , my teachers used to tell me to stop daydreaming, now I have professors telling me to push the limits of my imagination….and that is why they’re professors, they know how to cultivate talent.

I am in my senior year at Indiana University South Bend and I will graduate in May with a major in marketing, advertising, and a minor in international business. I hope the world’s ready for me because I plan on making an impact.

Through my coursework, I have completed research and analysis reports for numerous businesses and specific consumer segments. This semester, our class project in Advertising and Promotion is to create an advertising campaign for the Chevrolet Sonic. I am working with three other students to create a campaign that will leave everyone awestruck. The winner from our class will be entered in a national competition. I’m so excited about the opportunity my pencil is moving so fast it’s close to catching fire as I churn out ideas left and right. Wish us luck! I’ll keep you posted on our progress.

I’m really looking forward to the experience of interning with Freshlime. I can’t wait to learn how to best utilize what I’ve learned and gain new skills and knowledge as well. At this point I’m not just walking down a new path, I’m running.