As Twitter becomes more mainstream, an increasing number of marketers are venturing into the world of 140-character communications to engage with their target audience.
However, Twitter can seem quite daunting to a new user. Jack Monson, Vice President of eNR, recommends when testing the waters with any new social tool that you commit to using it for 30 days. Monson says that within 30 days you will know if the tool is right for your business and you will have a good feel for how to best leverage it.
I’ve had several clients ask me how to make sure they get started off on the right foot for Twitter. Here are some suggestions to get you started.