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How Colors Impact Purchase Decisions

How Colors Impact Purchase Decisions

Color is a powerful persuasion tool. Customers may decide to purchase your product or spend time browsing your site simple based on the element of color. Our friends at KISS Metrics recently shared this infographic about the importance of selecting the right colors when it comes to your branding via their blog.

About the author / Jillian Koeneman

Juiced about social media & digital. Entrepreneur. Founder @freshlimemktg | Connector. #MSU Alum. #Detroit native. Dog lover.

Latest comments

  • Dave Woodson
    September 18, 2010 at 1:29 am


    right on the money, the orange is used quite often on affiliate sites and the blue is as well. It is always best to do split testing on it as well. You always need to be testing