Creating Engagement and Building Content for TAILS Pet Magazines

October 26, 2011 Jillian Koeneman Indiana Social Media, pet industry, social media, TAILS Magazine blog

Writing about animals is something I have done for as long as I’ve known how to read and write. I have always been an animal lover and I am particularly passionate about helping homeless animals find loving forever homes. So imagine my delight when my good friend, who also happens to be a Pet PR wiz, told me that TAILS Pet Magazines needed a social savvy Online Editor!

I jumped at the chance to have myself and Freshlime: Digital Marketing be a part of this inspiring team of writers and animal advocates who seeks to connect the animal welfare community and the general pet-loving population.

TAILS prints 750,000 issues per month, in 14 cities across the United States, with a readership that surpasses 1.5 million.

Our role with TAILS is to create engagement and connect members of our community through the more than 4100 TAILS Facebook Fans, more than 12,000 TAILS Twitter followers, and of course the TAILS website.

The people we’ve met and the connections we’ve made in the two months since taking on TAILS Pet Magazines as a client has been truly awe inspiring.

We couldn’t ask for a better client or a better way to use our time and talents to make the world a better place, one pet at a time.