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Copying Is So Third Grade – Stop Being a Cookie Cutter Marketer

Copying Is So Third Grade – Stop Being a Cookie Cutter Marketer

Don't by a cookie cutter marketer

Photo Credit: Information Week

People who copy the creative work or ideas of others and call it their own, suck. In fact they suck just as much as an adult as they probably did in third grade when they were cheating off the kid next to them to get ahead.

Not only is it horribly unethical but guess what?┬áIT DOESN’T WORK and it doesn’t get you where you want to be.

It’s probably a safe bet to assume that the kid cheating off your test in grade school isn’t a successful entrepreneur, doctor or lawyer. So really, where did it get him other than a temporary, shallow gain?

Successful marketing is all about telling your unique story. It’s about explaining why you do what you do. After all people don’t buy WHAT you do, they buy WHY you do it. Just ask Marketing Expert, Simon Sinek.

Successful marketing gives stakeholders a glimpse into the inner workings of your business and what makes you tick.

All of these things are absolutely unique to you and your company’s culture and cannot be replicated.

It is often said that the more successful you become, the more others look to imitate and copy your work – something we have definitely found to be true over the last few years.

Most recently we’ve been working on a project where a competitor copies every single marketing initiative – almost word for word even – and uses it as their own. While it’s quite unbelievable, it definitely shows both us and our client that they don’t have a clue about marketing.

While they are busy looking at what we are doing, we have our eyes firmly focused on our goal and are using proven marketing tactics to get us to where we want to be.

Because we are true marketing experts, coming up with original ideas, we will never run out of marketing fuel or new things to try. Our resources are vast and our commitment is long term.

Business and marketing strategies are marathons, not sprints. You have to be in it to win it, for the long haul.

In marketing we are constantly sharing content that others have created, but giving them full attribution and the credit/respect they deserve.

Marketing (and life really) is all about building mutually beneficial relationships. It’s about being a connector and helping others get to where they want to be.

These solid relationships and helping others is what has led us to the overwhelming success we’ve had here at Freshlime – and we couldn’t imagine it any other way. We encourage the same type of goodwill and go-giver type mentality in our clients as well.

So if you ever find yourself in a position of copying someone else’s work or ideas (without giving them credit) – STOP. It’s not going to work in the long run and you’re going to feel bad about doing it.

Take the higher road. Come up with your own ideas. You and your business are worth it.

 

 

 

 

About the author / Jillian Koeneman

Juiced about social media & digital. Entrepreneur. Founder @freshlimemktg | Connector. #MSU Alum. #Detroit native. Dog lover.

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