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How All Successful Organizations Inspire and Communicate
People don’t buy “what” you do, they buy “WHY” you do it. – Simon Sinek It’s true. Think about Apple and Starbucks. We love them because of what they believe …
Monitoring the Social Buzz
Note: This is a post by guest blogger Carley Oberdoerster Tracking your online presence, specifically with in the social media realm can provide key insight into the web buzz being …
Heavy Social Media Users Spend More Money Online
It’s a core belief I have that businesses cannot afford to not engage in social media. According to a new study that is especially true if you are an online …
How to Fit Blogging Into Your Daily Life
I was deeply convicted (and motivated) after recently reading a great article from Social Media Examiner about how to constantly produce quality blog content and practical ways to fit blogging …
A Simple Way to Get Publicity for Your Business
Have you ever heard of HARO or Help a Reporter Out? If you are interested in getting free publicity for you or your company then you definitely need to get …
ELLE Magazine Features Freshlime
Freshlime was fortunate to garner attention in another major media publication. This time we were asked to comment on a story ELLE magazine was doing about the power of digital …
Freshlime in Crain’s Chicago Business Magazine
Crain’s Chicago Business Magazine recently did a story about me and my startup with Freshlime. I was very excited and honored to be a part of such a prominent business …
4 Ways to Improve Your Facebook Fan Page
As the second most popular site on the web, Facebook holds large potential for businesses. A new study finds that nearly 72% of all Internet users visit social sites like …
Jumping into Twitter for the First Time
As Twitter becomes more mainstream, an increasing number of marketers are venturing into the world of 140-character communications to engage with their target audience. However, Twitter can seem quite daunting …
Tips for Tweetup Success
In a previous blog post I looked at how TweetUPs can enhance your online relationships. With the second MichianaTweetUP right around the corner, I decided to create a list of …