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How Facebook Saved a Dog’s Life

Social media is incredibly powerful for a variety of reasons. One of the most powerful things about it is that it has the ability to connect people instantly, in real-time. …

Kristin Chenoweth’s Starbucks Experience and Social Media

If you are a business who has traditionally dismissed social media as a passing fad that doesn’t impact you and your business, watch this video clip of broadway/movie star Kristin …

Leveraging the Web as an Entrepreneur

I love working with new entrepreneurs and startups. I am not sure if it’s their infectious enthusiasm or the fact that as a new entrepreneur myself I can really relate …

How The Honest Kitchen Is Using Social Media to Inspire Brand Advocates

As most of you know I am a HUGE dog lover. I am a big canine health and nutrition geek (hence my recent launch of healthywoof.com) so I am always …

Introduction to Digital Strategy

There are many ways to incorporate a Digital Strategy into your Business Plan. Whether you have been given the task of developing a small business website, are exploring Social Media …

The Internet Loves Video and So Should Your Company

If I was to tell you that I could help your website content be found 53 times more frequently than text and pictures, would you believe me? You should! A …

How to Find Twitter Users in Your Area

As a small businesses that targets a local customer base, being able to find Twitter users in your area is a great way to connect one-on-one with your potential customers. …

Being an Entrepreneur in the Digital Age

There is no better time to be an entrepreneur than right now. As entrepreneurs in a digital age we are so very fortunate. The uber-connected, social world we live in …

Feeding Your Creativity

I recently attended my first TED conference – TEDxLansing.  I  was moved to attend the event not only because it was taking place at my alma matter (Michigan State University) …