blog
PRSA Chicago’s New Website
We recently launched a new website for PRSA Chicago, one of the most powerful professional organizations in Chicago. . . The site is built upon WordPress, a super-flexible content management …
How Facebook Decides the People In Your News Feed
If you’re anything like me you’ve questioned how Facebook decides what to put in your News Feed. Traditionally, there has been a lot of secrecy surrounding this topic from Facebook’s …
iPad for Business
Apple’s new prodigy, the iPad has countless uses for businesses and marketers. Since getting my iPad a few months ago I’ve gotten lots of comments and questions about it. Here …
Innovate Now
The time to innovate is now. Not tomorrow. Not when the economy picks up. Not when you are making more money. Not when you have more time. NOW. Your business …
Why Good Design Matters
When it comes to selling, first impressions are SO important. First impressions happen when a potential customer sees your product on the shelf, glances at your logo at a trade …
How Colors Impact Purchase Decisions
Color is a powerful persuasion tool. Customers may decide to purchase your product or spend time browsing your site simple based on the element of color. Our friends at KISS …
Ideas + Inspiration + Collaboration
As a marketer and an entrepreneur, it’s my job to ALWAYS be learning new things. I am not sure if I’d really consider it a “job” however since I ADORE …
The 80/20 Rule Applied to Your Website
According the Pareto Principal, as well as marketing experts, in order for businesses to thrive they need to focus their resources on the 20% of customers (or activities, tools, etc) …
New Website for Women in Business: Rising Stars Network
When Bintou Sy, CEO of Rising Stars Network, insisted that she partner with a woman-owned digital marketing company to create a new website for her startup that targets women in …
Foursquare Beyond Retail
Foursquare, a blend between a social network and a social game, has huge marketing potential for many types of businesses – not just retail. When used correctly as a part …