Leveraging the Web as an Entrepreneur
Leveraging the Web as an Entrepreneur
I love working with new entrepreneurs and startups. I am not sure if it’s their infectious enthusiasm or the fact that as a new entrepreneur myself I can really relate …
How The Honest Kitchen Is Using Social Media to Inspire Brand Advocates
As most of you know I am a HUGE dog lover. I am a big canine health and nutrition geek (hence my recent launch of healthywoof.com) so I am always …
Introduction to Digital Strategy
There are many ways to incorporate a Digital Strategy into your Business Plan. Whether you have been given the task of developing a small business website, are exploring Social Media …
The Internet Loves Video and So Should Your Company
If I was to tell you that I could help your website content be found 53 times more frequently than text and pictures, would you believe me? You should! A …
How to Find Twitter Users in Your Area
As a small businesses that targets a local customer base, being able to find Twitter users in your area is a great way to connect one-on-one with your potential customers. …
Being an Entrepreneur in the Digital Age
There is no better time to be an entrepreneur than right now. As entrepreneurs in a digital age we are so very fortunate. The uber-connected, social world we live in …
Feeding Your Creativity
I recently attended my first TED conference – TEDxLansing. I was moved to attend the event not only because it was taking place at my alma matter (Michigan State University) …
How All Successful Organizations Inspire and Communicate
People don’t buy “what” you do, they buy “WHY” you do it. – Simon Sinek It’s true. Think about Apple and Starbucks. We love them because of what they believe …
Monitoring the Social Buzz
Note: This is a post by guest blogger Carley Oberdoerster Tracking your online presence, specifically with in the social media realm can provide key insight into the web buzz being …
Heavy Social Media Users Spend More Money Online
It’s a core belief I have that businesses cannot afford to not engage in social media. According to a new study that is especially true if you are an online …