Jillian Koeneman
Top Superbowl Commercial Pick
Every year when I was an advertising student at Michigan State University, we had the assignment of watching the Superbowl commercials with a critical eye. Even though my college days …
What’s Your Company’s Only Statement?
What is the one thing your company does better than anyone else? What is the one key element that your whole business is built around? If you could sum up …
History of Social Media Infographic
I am a sucker for infographics. I just plain love them. They have the ability to convey a message with such clarity and speed that it sometimes makes me feel …
4 Digital Marketing Tips for Restaurants and Bars
We get approached by lots of restaurants and bars, looking for ideas on how they can attract new customers and bring existing customers in more frequently. While we tailor each …
Which Social Media Tools Work Best?
I am often get the question, “Which social media tools work best?” Unfortunately there is no standard answer. The answer all lies in what you want to achieve and who …
PRSA Chicago’s New Website
We recently launched a new website for PRSA Chicago, one of the most powerful professional organizations in Chicago. . . The site is built upon WordPress, a super-flexible content management …