I am going to put on my PR (Public Relations) hat for a moment so that I can talk a little bit about the media + your business.
Getting your business or product mentioned by the media can be huge! Not only will it boost your sales but also is invaluable for raising brand awareness and credibility.
When I first started Freshlime, media hits by major publications like Crain’s Chicago and InStyle magazine catapulted my business in a way that would have not been possible otherwise.
Media mentions in the right outlets can do the same for you and your business.
There are a handful of things you can do to attract the right journalist and media outlets to your biz, but a recent study shows that businesses and PR pros are falling short in two key areas that journalists are looking for.
PressFeed’s study, released in August 2012, finds that many businesses (and PR pros) are missing opportunities for media coverage because they are not supplying visuals and SEO-enabled content.
This infographic sums up the results of the study.
So what can you do to help your business get the media hits you want and need?