Journalists Asking for More Images and SEO Enabled Content

August 28, 2012 Jillian Koeneman Freshlime digital marketing, jillian koeneman, PressFeed, public relations blog

I am going to put on my PR (Public Relations) hat for a moment so that I can talk a little bit about the media + your business.

Getting your business or product mentioned by the media can be huge! Not only will it boost your sales but also is invaluable for raising brand awareness and credibility.

When I first started Freshlime, media hits by major publications like Crain’s Chicago and InStyle magazine catapulted my business in a way that would have not been possible otherwise.

Media mentions in the right outlets can do the same for you and your business.

There are a handful of things you can do to attract the right journalist and media outlets to your biz, but a recent study shows that businesses and PR pros are falling short in two key areas that journalists are looking for.

PressFeed’s study, released in August 2012, finds that many businesses (and PR pros) are missing opportunities for media coverage because they are not supplying visuals and SEO-enabled content.

This infographic sums up the results of the study.

Click here to view this graphic in PDF form.

So what can you do to help your business get the media hits you want and need?

1. Learn as much as possible about what Journalists are looking for. You can download the full PressFeed report and recommendations here.
2. Seek to build relationships with Journalists in your area or at the publications you are targeting. Journalists are constantly inundated with sales pitches. Be different and unique. Be helpful to them.
3. Join an organization like PRSA Chicago and connect with other PR pros.
4. Sign up for HARO.