According the Pareto Principal, as well as marketing experts, in order for businesses to thrive they need to focus their resources on the 20% of customers (or activities, tools, etc) that bring 80% of the return or profit. In other words it’s in your best interest to focus only on those top producing customers or marketing activities and forget the rest.
This applies to your website too. If you take at look at your web analytics you will see that majority of the traffic coming to your site is probably coming from two or three sources. You need to focus your efforts on doing things to increase the traffic coming through those sources.
Here are three ways to make sure you are maximizing the sources sending the most traffic to your website:
Search engines like Google contribute 60%-80% of the all of the traffic coming to your website. Make sure your site is optimized for keywords related to your business. If you have a bricks-mortar location also make sure you optimize your listing on Google Places.
Traffic from social media sites like Facebook, Youtube, and Twitter can make a huge impact on your bottom line. The more eyeballs you have on your website the more chances you have for a sale or a new customer. By actively engaging in social media you are enhancing your visibility online and ultimately driving more people to your website.
It seems like common sense, but you’d be surprised how many businesses don’t include their web address on traditional marketing collateral or ads. Give your customers and incentive or reason to visit you on your website and continue to return.